Over the past 2 years, social media has changed faster than ever. Just as you were getting used to the shift from your Insta feed to Instagram Stories, Reels came around the corner. And just as you were discovering how TikTok works, we are being dragged into the world of AR again.
During the SocialToday Event, the latest trends and applications
Anything and everything all the time!
With this sentence Kirsten Jassies opened her trend session. A fitting quote that perfectly reflects job function email database this time. During her keynote she named a number of important social media trends that I will discuss below. Supplemented with trends that I have also heard and that should not be missing from this list.
1. Metaverse
The biggest change social media is going to go through? It’s ‘ the metaverse ‘.
Where you currently watch videos, photos or live streams on a screen, in the future we will go ‘into the metaverse’. With VR glasses you can walk around in virtual spaces where other users are also. It is a less far-fetched idea than you might think. Various ‘worlds’ or ‘spaces’ are already being built by creatives.
Meta (the parent company of Facebook
Instagram and Whatsapp) is increasingly scaling down Facebook and Instagram and is shifting its focus more to the metaverse. What does that mean? A birthday with friends from all over the world, or more business-like: a virtual meeting where you see avatars of each other in a virtual world instead of just seeing your face on camera. search engine optimization united states america (I can’t really imagine it yet!)
The next phase of social media is presence. – Navah Berg
2. Creator economy
Where we saw influencers earn money in recent years by making extensive use of product marketing, Kirsten the mountaineer approach to life lets has recently (and will continue to) see various business models for creators on all different channels. Influencer marketing is shifting to a creator economy .