The third issue is the protection of our data, now in 3D. Starting with our body. The multiplication of sensors is at the heart of the immersive experience and will capture our emotions. It is infinitely more powerful than a connected watch from 2010. The use in terms of advertising or health is different than before.
Definition of intellectual property or jurisdictional territoriality
The fourth issue is about the definition of intellectual property or jurisdictional territoriality, to resolve c level executive list illegal activities, disputes, aggressions and conflicts. Is the nationality of the individuals linked to the avatars? Or is it actually the 51st US state?
Battle over cultural codes
Finally, the last but equally decisive issue: the new battle around cultural codes. A new collective and cultural imagination, inspired by gaming, as powerful as that of Hollywood, is emerging. Shaped by new non-European markers such as “Street art”, “Californian culture” or even “K-Pop”.
Digital future captures part of the value
We can easily imagine the positioning of the three major geopolitical blocs: a desire for control in China with the likely creation of an search engine optimization united states america ecosystem isolated from the world, a public/private alignment in the United States, and a Pavlovian priority for regulation in Europe.
However, apart from recovery plans and climate visions, the draft European guidelines on digital hardly evoke immersion what industry am i passionate about? and ignore the centre of the digital future. This while this new world will capture a share of value, at least in proportion to the time we will spend there.
Sovereignty and civilization
Let’s start with a big European 3D training program to avoid a shortage of skills and massive funding for projects to digitize physical worlds. There is an urgent need to stretch significant cultural budgets. Where we can mount and showcase our European strengths like our museums, music and our cultural performances. But also to reinvent the “work of tomorrow” with more possibilities in this virtual business world.