What’s new is that this option can now also provide additional income for the owners of the videos. With this, Facebook gives up a part of the income, but at the same time it is also more attractive for content creators to put videos directly in Facebook (and use native here). Since this is video content, this option only applies to Facebook.
You can also place ads in live videos. The conditions for this are actually the same as the conditions for normal in-stream ads, but in the last 60 days, as indicated, 60,000 viewing minutes must have taken place in live videos. It is therefore also mandatory that of the 5 videos that you have on your phone number library account, at least 3 are live videos. And that they must also have been watched by quite a few people.
Meta example In-stream banner ad
Banner ad in a live video. Source: Facebook.com
Here again, accounts have different options for how the ads are placed in the live videos.
3 options:
pre roll
A images (banners) below the videos, as in the image above
picture-in-picture mid-roll, a video or image that appears in the middle of the video
These help to ensure that ads are not experienced as disruptive. As a content creator, you have the choice of whether you decide completely search engine optimization united states america where and in what format the ads appear. Or whether you let Facebook decide all this itself with automatic placement. Of course, Facebook has a good view of suitable advertising material with the algorithm, which also suits the users.
You can use this option in live videos on Facebook and Instagram. Both in-stream advertising features are already that’s the only thing that matters available in the Netherlands and Belgium.