This is one of the simplest ways to grow engagement. Once a blog goes live or someone from the team posts a piece of content. We flock to that post to react to it and offer our thoughts and insights through the comments section. We’ve found this to be a very effective way of getting conversations going with people outside of the business. In addition, it shows that there is a willingness. On our part, as a business, to be involv in topics and discussions.
Put Out Content Every Single Day
Each member of the team here at Embryo is task to buy phone number list write. A blog a month about a topic that interests them. It could be about anything, from a blog about some of your favourite books to read during lockdown to more industry-specific ones like how AI is changing email marketing. By getting everyone involv we usually get to publish a blog a day and then promote these on social mia. It allows us to show off our brands personality, sense of fun and knowlge about industry topics.
Guest Blog
Like this guest blog on Social Hire’s website. We love guest this strategy is difficult blogging on people’s blog pages, it’s a great way of collaborating with other experts and sharing different perspectives. Once written, we’ll go ahead and promote it on social mia, as will they. Building these links on social mia and promoting it allows us to be seen, and engage with, a whole new audience.
Examine Big Brands
Some of our best performing pieces of content are the ones that examine the marketing actions of some of the worlds biggest brands. This series of blogs, where we demonstrate what we think brands are thinking when they do the things they do, gives us the mobile lead ability to show off our knowlge. We find the engagement and click-through rates of these blogs to be higher than usual because we’re talking about familiar brands that everyone is aware of.
Announce New Team Members
SME’s aren’t faceless entities, customers and clients want to see the human side of a business. We’re very aware of this which is why we always announce on social mia when we have a new member of staff! Doing this is not only just a nice thing to do, but it also allows people to see the people behind the Embryo logo and increases the sense of familiarity.
Some Stats
Don’t believe us? Check out the screenshots below which detail our social mia growth. These results are 1st March-20th April 2020 compar to 1st July-20th August 2019. The green figures to the right are the percentage of growth.