Intent-Based Retargeting to Capture In-Market Customers
Now that you’re familiar with Facebook Lead Ads, a simple extension of this strategy uses the Facebook pixel to reach in-market customers.
As an automotive brand
you have a wealth of information about in-market customers simply by targeting your website visitors. The Facebook pixel allows you to create custom audiences based on your website traffic.
A simple but essential automotive target audience created with the Facebook pixel is for specific pages, such as a car configurator. Anyone who takes the time to configure a car is highly engaged and ready to book a test drive. Make it easy for them by targeting them with specific database by industry a Facebook Lead Ad.
Increasing Lead Conversion Rates Through Enrichment
Converting automotive leads can take 2-6 months, so be sure to communicate with the customer during this critical period to avoid losing the sale to your competitors.
Facebook Custom Audience
Lists make this possible. You can upload hashed email addresses and phone numbers that a lead has submitted but hasn’t yet converted. Facebook matches these records with people on Facebook for targeting.
With your audience ready for targeting on Facebook, you can use any of Facebook’s ad formats to keep them messenger chatbot assistants engaged. For example, a Facebook video ad showing what it’s like to own the vehicle, or a Facebook Canvas ad, which doubles as physical brochures.
to pull off on a large scale, as you’ll soon be uploading hundreds of CSVs from your CRM every day. It also poses a potential challenge for data protection and security, especially if customers unsubscribe from communications.
To solve this problem, Driftrock can tr numbers securely and automatically integrate these audiences into Facebook. We keep these audiences constantly in sync, so if customers unsubscribe, we’ll remove them from the audiences. Learn more about Driftrock’s Facebook Custom Audience sync here.