Consider the entire consumer buying. Process when planning your facebook strategy. Unlike search engine advertising. With social media advertising, not everyone will be actively searching for your. Products and services at all times. It’s important to know. How to trigger action and move your facebook leads to. The next stage of their buying process.
do a lot to optimize the
Quality of the leads you generate. There are certain things you can do to ensure existing. Leads are nurtured and therefore. More likely to become paying customers.
From our experiments, we’ve found that phone number lead a customer who first watched a brand video and then filled out a form converts better than a cold lead. This can be done with Facebook Video View Engagement Audiences and then retargeting with Facebook Lead Ads.
Follow Up Quickly on Leads
When it comes to following up with your leads on offer a true value exchange Facebook, if you sleep, you lose. Studies show that 30-40% of sales go to the salesperson who responds first. A study by Lead Response Management tr numbers found that the chances of making a sale are 100 times higher if you respond within the first 5 minutes than if you respond.