If you use Driftrock to manage your Facebook leads, go to the Lead Reports tab and create a filter over an Adset breakdown chart to show how many quality leads you generate from each audience or ad creative.
Validate Leads Before Sending Them to Your CRM
There’s nothing more frustrating in sales than receiving a lead for Mickey Mouse.
If you sync Facebook leads cn numbers to your CRM through Driftrock, you can optionally use lead validation and cleanup to block invalid leads before sending them to your CRM.
While the primary goal of ad copy was and always should be to entice users to engage and click, the ad itself is a first telemarketing data point of contact, and some optimizations can be made at this stage of the funnel to ensure only quality leads are generated.
In this case it’s about finding
the balance between not discouraging valuable potential customers and discouraging Facebook users from clicking tr numbers out Of pure curiosity. For example. Use a call to action that’s relevant to your. Lead capture form, such as “book now” for a test drive. Or “download” for a pdf guide. “learn more” may. Get you more clicks. But quality may suffer.