The outgoing 2020 turned out to be difficult: the pandemic locked us at home, social distancing changed the ways of communication. The events of the year were reflected in the advertising that brands prepared for the New Year and Christmas.
Likeni has made a selection of holiday videos that will make you sad and happy, and in some cases, drop everything and run to buy gifts for your family and friends.
Warning! Just in case, have some tissues overseas data ready. Some ads are impossible to watch without tears.
1. John Lewis
The Christmas advert from British retailer John Lewis is included in the best selections every year. This year, the brand did not deviate from tradition and released a video about love, which each of us can share with others.
2. McDonald’s
Before the holidays, McDonald’s decided to remind us that even a prickly teenager has an inner child, and that New Year’s magic can unite people of different generations.
Users’ opinions on the ad were divided: some marketing life cycle sayings to remember were delighted with it and admitted that they cried while watching it, while others found the ad dark and depressing. What do you think?
3. IKEA
Russia’s IKEA has called on consumers to think about responsible consumption this New Year. Uneaten food is falling from the sky, returning to people what they throw away during the holidays.
4. Tesco
British chain Tesco has calculated that after a year b2c fax like 2020, there is no longer a “naughty list.” Everyone can and should treat themselves this holiday season.
The creators of the video report that when writing the script for the advertisement, they took several real stories from focus group participants.