For website owners and newbies

The current year has become a real test for companies – traditionally, small businesses have had the hardest time. To stay afloat, small companies have to look for new platforms, expand their audience, increase customer loyalty, and all this – with a minimal budget.

The PRNEWS.IO online service team has prepared phone number library a list of effective tools that do not require significant financial investments and help attract clients. We recommend that you first test each of them, without covering everything at once. Systematic and consistent steps in promotion can achieve much more than a massive one-time “attack”.

Geolocation binding: Yandex.Maps and Google Maps 

An effective tool that does not require any advertising budget. Anyone who has searched for something in a search engine knows: along with advertisements, at the very beginning there is a map with the nearest companies of the corresponding marketo integrations: why do you need them? topic marked on it.

This method is good because in addition to the address, you can place all the necessary information about the company: opening hours, phone numbers, website address, photos and customer reviews.

All establishments that provide any services or goods cannot do without their own geotag on the map: shops, cafes, restaurants, museums, cinemas and theatres, fitness centres, beauty salons, veterinary clinics, dentists, car repair shops, law firms, etc.

Social networks and microbloggers 

Social networks are one of the main pillars of online promotion for business. We recommend creating several channels for communication at the same time: Instagram, Facebook, Odnoklassniki and VKontakte. The choice can be any and depends mainly on where the brand’s target audience is larger.

Of course, simply starting a page is not enough to be successful – it nes to be fill with high-quality, relevant content. Information about special offers, b2c fax promotions and discounts; contests and competitions, professional behind the scenes, bright posts – all this will significantly increase audience engagement.

Commercial promotion should not be forgotten either. This could be target advertising or cooperation with local microbloggers (or both options at the same time, depending on the financial capabilities of the company). The price tag for microbloggers’ services is several times lower than that of bloggers with hundreds of thousands of followers, but their audience is more lively and “warmed up”.

Aggregator sites and directories 

One of the most underrated promotion methods today. Many business owners skip this stage and do not post information about their company on such services (both paid and free).

Not everyone knows: these online platforms have traffic that will help distinguish a company from competitors. For example, market.yandex.ru collects more than 120 million views, tiu.ru – more than 20 million views per month.

As on Google Maps, here you can specify all the necessary information about the company, as well as leave reviews about the service provided. To start, try posting information on flamp.ru, yell.ru, cataloxy.ru, tvayafirma.rf, ruscatalog.org and biokrasota.ru.