Instagram started out as a kind of personal diary that you shared with your friends. The app has now developed into a recognized marketing tool – and its user numbers continue to grow. We explain why Instagram also makes sense in the B2B sector and introduce the new Instagram guides .
- The B2B industry does not (yet) use Instagram as a fully-fledged marketing tool
- Instagram means emotion – also in the B2B industry
- The target group of “tomorrow” feels “at home” on Instagram
- Instagram guides offer B2Bs space for information placement sweden whatsapp number data and more
From Diary to Marketing Tool
Instagram is growing and growing and has become an indispensable social medium. In 2020, over a billion people worldwide are using the app. Instagram means fun, inspiration, personal stories and creativity. In the same way, companies can address B2B sector and inspire their target group of “tomorrow”. The so-called Millennials and Generation Y feel “at home” on Instagram.
The boundaries between professional and private communication are becoming increasingly seo copywriting: 10 secrets to ranking better blurred. This is confirmed by a study by Google Millward Brown Digital. It was found that in 2014, 89% of B2B buyers were already using the Internet to research the procurement process. The customer journey is therefore expanding more and more into the digital realm.
Reasons for using Instagram as a marketing tool for the B2B sector
Instagram as a creative branding channel
Instagram means individuality. Users look for inspiration and creativity on Instagram. The content on Instagram is therefore very emotional and personal. The focus is on storytelling . This means that Instagram can be used very well to create china numbers awareness and branding. A link in the profile or in the stories directs traffic to the website. Advertisements on Instagram are also suitable for generating leads.
Instagram means graphic representation. Using images and infographics, complex content can be designed and distributed via Instagram. Authentic and personal communication is important. After all, Instagram is still an emotional photo album for users. Using the CI, logo, etc. ensures that the brand is recognizable. This helps to increase awareness.
Instagram means being close and tangible. B2B sector companies therefore have the opportunity to make their communication more personal, closer and more tangible. The platform is ideal for becoming more human in corporate communication: away from facts and towards personal connection. For example, with a look behind the scenes.