The goal of content is not to sell, but to get leads/contacts.
The most valuable and important tool here is the Call to Action ,
in plain English, a call to action.
This means you have to tell the reader exactly what the next step is and what they need to do.
And if you now think:
“Hey, I already have good calls to action. I have ‘ Subscribe to my newsletter ’ written everywhere,”
≠ This is an absolute nonsense call to action.
I’ll show you how to make a much better one.
Let’s say you are a tax advisor and you have written content about saving taxes or tax tips.
3 Possible Call-To-Action’s That Are Absolutely Bad.
#1 “Subscribe to our newsletter.”
These calls to action don’t work.
And now I’ll tell you why.
I give you now directly:
3 examples of how you can do better.
For example number #1
The call to action could look like this:
“Download our comprehensive consumer guide here by entering your email.”
Or:
“We’ll show you three israel email list ways to save taxes today.
Book a free consultation here.
There are no obligations whatsoever.”
Or:
“Send your tax question to [email protected] and we will respond within 24 hours.”
What are the differences?
Why are these three calls to action that I mentioned afterwards so much better than the first ones?
(Reading tip: Improve your writing style with these 5 exercises)
Mistake #1: The the art of seduction word “ newsletter .”
By simply saying:
“Subscribe to our newsletter”,
the reader (potential customer) has no benefit at all.
Let’s be honest, nobody alb directory gets up on a Monday and thinks:
“Wow, I really need another newsletter that I can subscribe to.”
Therefore, instead of making an offer with a newsletter,