whereas if you work with a traditional publisher, you might only get 10% of the sales price.
The more you own, master and control the process, the better.
Oprah Winfrey understood this very early on and therefore bought the rights to her show from the television station.
Why?
So that she is not just the presenter, but also the producer and owner of the entire program.
So that she can determine the content.
But above all, so that it can make more profit, earn more money, because it controls the entire process.
Therefore, you should make sure that you have as much control as possible over the entire process:
Production, creation, distribution, sale.
It’s okay if you start with less control
But your goal should always be to gain more control, yes.
That’s why at schreibsuchti.de , I use all platforms, including these ones like YouTube, only to bring people to me, where I have more control.
That means in my newsletter , in my email list .
while we’re at it:
Be sure to subscribe to my newsletter.
There you get:
Free as an eBook.
If you are building a content business,
like me,
like many other writers and authors.
(Reading tip: 30 germany email list proven ways to build your email list )
Now I’ll give the whole thing a score.
And control is, if you do it right, very high.
You have a lot of control because you are a self-publisher.
You have your own website.
your own blog.
You have your own email list
You have your own products.
You have your own sales process and so on.
Everything is yours.
That’s a very high score.
Let’s say 90 using bing for a competitive advantage out of 100 in control because you can control the whole process.
What you cannot control are the platforms where you generate reach, such as Google, Facebook and Instagram.
If you play by the agent email list rules: everything is fine
,but as I said, you don’t have it completely under your control.
Now we move on to the second commandment of running a business, of running an online business.