An essential resource for someone starting a business or startup is to be able to explain what their project is about in a clear and precise way to capture the attention of investors.
However, sometimes you only have seconds to do it and, therefore, it is essential that you know what the Elevator Pitch is and how to perform it correctly.
In the fast-paced and competitive world we live in, inserted in the era of digital transformation , opportunities pass quickly and we must know how to take advantage of them.
If you are looking for big business investors to invest their money in your venture and, thus, direct it towards development and expansion, you cannot miss this content!
We will explain what an Elevator Pitch is, what its value is in the corporate scenario and what its structure should be, and we will also show you how to prepare it.
What is an Elevator Pitch?
It is a short speech, no longer than 1 spain telegram data minute, where a short but concise presentation is made of both you and your business or startup to arouse the interest and curiosity of someone who may bring benefits to it.
The objective is clear: to show a clear idea of what you do or what your business does, the value it adds and the opportunities it can generate in the future, to obtain capital , strategic partners or a potential client.
However, it is also useful when networking or in job interviews.
What is the value of the Elevator Pitch in the corporate scenario?
Although this technique is only a “sample” of what is a ceo and what are his/her functions in a company? what you are or what your business is capable of doing, it is crucial to introduce yourself to a universe as competitive as the world of business and the digital transformation of companies.
Here are some of the scenarios where an Elevator Pitch can be useful:
Show your idea in a casual meeting
Imagine you meet an important CEO walking anhui mobile phone number list with his children in a shopping mall or plaza.
In this case you don’t want to be inopportune and annoying by taking up their time, but it’s a golden opportunity to present your idea, right?
With a well-designed and structured Elevator Pitch, you could be able to introduce yourself, show your business and give your contact information in less than 1 minute. This way, you won’t take up too much of their time and it could be the start of something very good for both of you.
Presenting yourself at a job interview
The same can happen if you find yourself unemployed or need to get a better job.
This technique allows you to make an attractive introduction about your personality and skills in a matter of seconds to gain the attention of the interviewers without boring them.
Winning customers
When starting a business it is necessary to find clients and/or users.
Sometimes businesses are so innovative that not many understand the value they bring and this is where the Elevator Pitch could help you create a quick and clear speech about what you offer to get buyers.
Amazing, don’t you think? And these are just 3 examples of how developing this skill can help you, as it will be useful in many other scenarios.
But what is the correct structure of an Elevator Pitch? Read on!
What is the structure of the Elevator Pitch?
Before you start putting together your speech, it is essential that you have some clear aspects about your business in order to design its structure. So start by defining this:
- product or service you offer;
- type of market to which it belongs;
- the buyer persona of your product or service;
- problem it solves;
- business model ;
- who is behind the venture;
- competitors ;
- advantages over the competition;
- most common questions that may arise about the company such as: who you are, what you do, your background, financial history of the business, important clients, among others.
Once you have these points well developed, you will be ready to prepare your Elevator Pitch and be prepared for any questions that those to whom you present your business may have.
Now learn how to make it!
Script to create Buyer Personas
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How to make a successful elevator pitch?
There is no universal way to do it, but we have established it through 5 simple steps to create it so that you can gain the attention and success that your business deserves:
1. Develop your communication power
This is crucial, because if you are not able to communicate effectively, making a positive impact, being clear when speaking and captivating your listeners, it will be difficult to motivate investors and other market players, no matter how good your business is.
So practice with your friends and family, read out loud a lot, and talk to yourself in the mirror.
2. Identify who you are
Here we are in the Elevator Pitch. At this point, we find the corporate and personal presentation to the interlocutors.
It is necessary to make clear who you are, which company you represent and your place within it. You cannot stay here for too long, remember that people do not care so much about who you are, but what you can do for them.
3. Define the problem you are going to explore
It is time to get to the point, that is, to talk about a problem that affects many people, because the only way to make money in the world is by solving needs.
So, be concise about this situation, how it originates, who it affects, and where these people are located.
4. Establish your solution
Now we move on to the important stuff: how your product or service meets that need, how you came up with that idea, through which channel it does so and, if applicable, what experience your company has in the field.
At this point you should already have the attention of the person or people, but since not everything is rosy, they will surely be skeptical.
5. Analyze your competition
They may know someone or something that can relate to what your company does and solve the same problem.
Here it is important that you highlight the differentiating characteristics that your business has over its competitors: why you and not them.
At this point, you’ll know if you have a real chance with them. So what you need to do is make a call to action , leave your contact information or, if possible, schedule a meeting right then and there.