At that time, Eugene Schwartz , one of the greatest copywriters of his generation, said :
“Write for the monkey brain.”
Today it would have to be called something different.
How?
I’ll tell you right away.
Before that, I want to show you something:
Be honest:
Have you read the text?
I bet:
You just scrolled down to here.
The message: without reading the text, you know that this is about the manual transmission.
The bad news:
Most people click immediately when they see this.
The text has no chance of surviving on the first page of Google (if it even makes it to the first page…).
What do I want to demonstrate with this?
Such building italy email list blocks are extremely unattractive to our eyes.
What we want to see in a text is this:
Much more relaxed, don’t you think?
There is a reason for this:
We process over 10 million pieces of information per second – including 600,000 (!) colors – with our eyes. This works because more than 100 million photoreceptor cells convert this information into nerve impulses and transmit them to our brain.
In other words: our eyes also need a break sometimes.
And that concludes our biology excursion.
What I mean by this is:
In the past, the challenge was the monkey brain, because people didn’t want to read long sentences.
Today most people have no desire to read.
The question is:
How do you still get their attention with your written word?
Write for the Tik-Tok brain.
In other words:
Your text should not only consist of mostly short sentences. It also needs a structure.
A melody.
A rhythm.
And this rhythm has to please our eyes. Let’s do a quick live test.
What is more pleasant:
Left or right?
Fun Fact:
If you look at the picture on the right long enough, the words develop a rhythm of their own and start to dance – but afterwards your eyes will hurt.
What do I mean by that?
Use paragraphs.
Many.
Don’t be how energy cooperatives work afraid to write a one-word paragraph. Not only does it increase the speed, it also reduces the bounce rate. Because:
It’s like driving 200 km/h on the highway.
You will never see a speed camera in time and brake. You stay in your lane. Your foot on the accelerator.
Until the next construction site.
Only then do you slow agb directory down. You slowly take your foot off the accelerator, the needle on the speedometer moves towards 100. Then it continues to drop to 80, then 60, and before you know it, you’re crawling through slow-moving traffic in second gear.