Marketing agencies select the right tools for their clients according to their budget, build complex strategies or help with individual Promote Their Services projects.
However, promoting their own brand is also important for them. Ingate Group studied the PR strategies of digital agencies in 2023 and the first half of 2024. The study included 16 companies divided into four groups by annual turnover:
- Small business (3 companies): from 120 to 800 million rubles.
- Medium-sized agencies (3 organizations): from 800 million to 2 billion rubles.
- Large companies (5 companies): from 2 to 10 billion rubles.
- Largest media agencies and holdings (5 enterprises): from 10 billion rubles.
The focus group of the study laos whatsapp data included full-cycle agencies and specialized companies (PR, ORM and SERM, SMM, SEO and Performance). The analysis was carried out using data from the Brand Analytics system, collect from social networks, blogs, forums, marketplaces, Telegram and online media.
Key platforms for publishing news
In 2024, the main sources of information about digital agencies were social networks, instant messengers, and news advice from lawyers to solve debts resources. Messenger chats overtook blogs in the number of company mentions. Review sites, video hosting sites, and forums turned out to be less significant.
The reason for the popularity of social. Promote Their Services networks is that the target audience of agencies spends more time there, receiving information in a condensed form.
News resources are used to post detailed articles and expert commentary. Many agencies (9 out of 16) prefer to blog on large platforms, rather than on their own websites.
Content portrait of agencies: topics and tone of publications
Large enterprises and media holdings
Leading companies publish expert opinions and comments on issues of the advertising market and related industries. These companies have successfully secured the status of authoritative experts to whom the media themselves turn for professional comments and assessments.
In addition, large companies europe email regularly participate in key events in the advertising industry, acting as invited experts or sponsors. Organizers of such events willingly mention these agencies to increase the prestige of their events and attract a wider audience.
Another common type of publication is coverage of various partnerships. For example, cooperation with educational institutions, event organizers, as well as interaction with other organizations.
Large digital brands and holdings actively publish news about investments in business, financial results, new appointments to management positions. During the launch of new products or the introduction of innovative technologies, these companies widely cover the process in the media.
In addition, such agencies regularly Promote Their Services publish announcements of new partnerships with major brands, opening of representative offices both within the country and abroad. Particular attention is to the publication of the results of large-scale research.