For a topic like freight transportation, search engine visibility and keyword rankings are especially important. Customers don’t search for logistics companies out of curiosity or for the future. They do so when they need such a service. They want to Increase Website Visibility find information quickly and easily, and they turn to search engines for this. If your company isn’t at the top of search results, you’re likely to miss out on potential customers.
That’s why SEO optimization is becoming korea whatsapp data an integral part of the marketing strategy for freight companies. It not only helps increase brand visibility, but also allows you to reach your target audience at the most opportune moment – when they are actively looking for your services.
What problem did the client come to us with?
TransAtlantika is a logistics company for international transportation to Europe and Asia. In addition to transportation, the services provided include: cargo insurance, development and selection of optimal transportation difference between trade self-employed and false self-employed schemes, monitoring of movement, provision of additional services. International cargo transportation for dangerous, oversized, heavy and valuable cargo is also carried out.
However, previously the site did not receive enough search traffic to the site and, accordingly, applications from potential clients. Users looking for cargo transportation services did not find it and chose other companies that were ranked higher in search results.
Task
In order for organic traffic from Increase Website Visibility Yandex and Google to come to the site and convert into leads, it was necessary to improve its visibility in search engines. This became the main task of the Ingate Organic team. Moreover, it was necessary to show results in the shortest possible time – in the first three months
Solution
Search engine visibility shows how often and how high a particular website appears in search results. This is an important metric because most users usually only look at the first page of results. If a website does not make it into europe email the top 10, then the likelihood of it being visited is significantly reduced.
Improving visibility in search engines affects traffic growth and quality, brand awareness, reduced advertising costs and long-term results. To achieve this, in the first three months we carried out basic site optimization work, improved its structure, navigation, usability and content, and also fixed errors in the mobile version.
Basic optimization
Our work on the project began with basic optimization, which included the following steps:
- Fixing Internal Broken and Redirected Links: We started by fixing broken and redirected links to improve user experience and speed up page load times.
- Setting up indexing parameters. We started working with canonical links and the robots.txt file to optimize the indexing process for search engines.
- Elimination of logical duplicates in catalog sections. We removed logical duplicates in catalog sections so that each section is unique and easily identifiable.
- Remove duplicate meta tags. Removed all duplicate meta tags to avoid confusion for search engines.
- Elimination of technical duplicates of website pages. Eliminated technical duplicates to improve SEO efficiency.
- Setting up generation of unique meta tags based on a template for promoted pages by country. Set up generation of unique meta tags so that each page has relevant and unique meta tags.
- Optimization of landing page meta tags for keywords. Optimized landing page meta tags to match keywords to be promoted.
- Indexing of all promoted pages. Finally, we made sure that all important pages of the site were indexed to increase their visibility for search engine users.
Mobile version of the site
Ignoring the mobile version of a site in SEO can lead to serious problems, since mobile devices play a key role in the modern Internet space.
For example, according to Wordstat, the number of search queries with the word “freight transportation” in mobile search (from smartphones) exceeds the number of queries on PCs (desktops).
Search engines now use the “mobile-first” principle when indexing websites. If a website is not optimized for mobile devices, this can negatively affect its ranking.
Therefore, we have revised the structure and navigation of the TransAtlantika website in the mobile version: we have added the ability to navigate from the menu to the company’s service pages.
Improvements to the content and structure of pages
To improve the visibility of the site, its structure and content were also improved.
- We created new content for Increase Website Visibility the client’s three main services: cargo transportation, personal effects transportation, and groupage cargo transportation. Using this content, we developed text templates for country pages.
- Improved and added country pages that previously contained only non-unique content and cross-cutting blocks. An example is the page for Germany
- Improved and rewrote content for pages of services and transportation from other countries to Russia to make them more attractive to search engines.
- We have expanded the FAQ block by adding unique and useful content that helps users quickly find answers to their questions.
- We have added a new block with prices for commercial pages by country so that users
As part of the page structure refinement, we divided the service pages into logical blocks and added cross-cutting blocks with useful information. They include sections on different types of freight transportation, links to additional services, and links to country pages.
These changes were made to improve user experience and increase the site’s visibility in search engines.
Results
During the first quarter of work on the project, the semantic core increased threefold (from 800 queries to 2768). Expanding the number of search queries by which the site is promoted helps to increase visibility in search, reach the desired target audience in different segments, and compete with other sites in search engines.
The number of key queries included in the top 10 search engines Yandex and Google increased 20 times (from 61 to 1203).
At the initial stage of the project, the TransAtlantika website was in the top 10 of both search engines for 7.6% of key queries (i.e. 61 of 800 planned queries). However, after three months, the share of queries in the top increased to 43.5% (i.e. 1203 of 2768 planned queries).
The number of promoted queries in the top of Yandex increased by 16 times, and in Google – by 26 times.
Previously, the average site position in Yandex was 67.7, but as a result of work in the first quarter, it improved by almost 30 positions, reaching 37.9. The average site position in Google for promoted queries improved by 23 positions and is now 49.9.
As a site’s position in search results increases, so does the amount of organic traffic it attracts.