6. Upload and schedule social media posts with time-saving tools
Work smarter, not harder with social media scheduling tools. A social media scheduling tool is software that assists with scheduling your posts across multiple accounts and platforms. You save time because you can upload content and assign a date for publishing instead of having to do everything within the app.
With top social media management platforms like Sprout, you can schedule your posts in advance, upload content and track KPIs all in one place.
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7. Understand your best times to post
It’s not just what you post that matters, but when. The best times to post on social media vary by network, content type and your brand’s audience and kenya phone number data industry. Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends.
For example, if you notice your audience engages with your LinkedIn content in the afternoon more than in the morning, noon until 4 p.m. could be a sweet spot for posting.
8. Revisit your social media content mix
Variety is truly the spice of life. You need a mix of content to keep your audience engaged and grow medium sized companies your social presence. Consider adjusting your content mix based on your goals, resources, budget or brand identity.
To give you a little extra help, we created an interactive quiz to help you find the right social media content mix for your brand.
9. Create an authentic brand experience for your audience
The heart of social media is human connection, so it’s no surprise that audiences are seeking brand authenticity. According to The Sprout Social Index™, original content is one of the top factors consumers say makes their favorite brands stand out on social.
Your brand can shape a genuine brand italy numbers experience by studying and listening to your audience. What do they care about? Which posts do they like the best? What are they talking about online? Cater to these questions with the content you share.
10. Add user-generated content to your social media content plan
Amplifying user-generated content is a great way to shout out your customers, while also helping your social media content strategy. UGC can be used to advocate for a business, and you can also feature content that relates to your brand’s values or the lifestyle of your target audience.
For example, ESPN is known for its coverage of college and professional sports, but you don’t have to be an athlete to get reposted on their TikTok page. They highlight a range of user-generated content from intramural sports to wholesome moments like in the video below:
11. Don’t be afraid to recycle content strategically
Instead of constantly coming up with fresh, relevant ideas for every post, think about how you can repurpose your best content. Repurposing your top-performing content saves you time and energy. If you reuse the content you know works, it could perform well on another network too. Reshare a Reel on your story, create a carousel or edit YouTube videos into digestible snippets for TikTok.