Turns 100 and teaches It’s officially Children’s Month, and how can we not mention the company that did the best job of branding to become part of the popular children’s imagination: Disney?
Opened in 1923, the great Walt Disney Company celebrates its centenary in 2023 and shows how the ideal is to stay up-to-date, progressive and, at the same time, respect the culture of the past, attracting new audiences and adapting to what they want to consume – even if this has not always worked out.
An absolute success in the world of animation and cinema in general, the Walt Disney Company is one of the most valuable companies in the world and, therefore, has a lot to teach. Since it began with Snow White and the Seven Dwarfs, back in 1937, the great film producer has shown that it knows how to innovate – or take on narratives that don’t “reinvent the wheel”, recreating stories that have already been told in a different way, but know where to touch.
Disney bets on childhood memories
Selling its magic and experience, Disney owns at least three TV channels, its own streaming system, a huge catalog of series, TV movies and music, as well as a turns 100 and teaches label and a radio station.
By touching on emotions, Disney knows mexico whatsapp number data what it is doing by provoking nostalgia, childhood emotions and other feelings that evoke the sensations of early childhood, while always trying to bring new things. There are many times when thinking about Disney brings back memories from childhood.
From the early 1990s to the 2000s, movie musicals harked back to the great Broadway musicals by adapting fairy tales starring princesses, mostly with big, heart-warming numbers. However, by 2004, animated films had shifted genres—and Shrek’s Oscar win was living proof of that.
Recalculating route: making mistakes is good and is the path to success!
In an attempt to make 3D comic animations – emulating the phenomenon of competitor DreamWorks – three or four films read more about email marketing released, which not only failed to achieve the ideal box office, but were also not a hit with the public, such as Wild and Chicken Little. This era of the 2000s was one of Disney’s most turbulent, just like the Bronze Age of the 80s. Treasure Planet, The Sword in the Stone, Home Alone – there are countless failures and a lack of communication with the public.
However, upon realizing that this was not the ideal path for the production company – which had been achieving absolute success on cable TV with the series Hannah Montana, High School Musical and Sonny With a Chance – the Disney Company decided to change course and bet on two formulas that they knew how to work with, and thus, return to dominate the big screen, specifically speaking to a target audience somewhat removed from their productions: boys.
Ruler of the world: Marvel, Star Wars, Frozen…
Initially, it bought major production companies of sagas such as Marvel and Star Wars, becoming the owner of the biggest geek products of today. In the animation field, there were two experiments in 2011 – The Princess and cyprus business directory the Pooh. After these two failures, it was time to update itself.
Rapunzel was the princess chosen to continue. However, after a public survey, the company’s executives found that male children were somewhat reluctant to make a “princess movie” – especially if it had their names in the title.
Because of this, they changed the format to adapt to turns 100 and teaches the target audience would like to watch, placing a strong male character as the co-star of the work – just as they removed the princess’s name from the title, leaving only Tangled. Since then, Disney films no longer carry the princess’s name or the term “Princess” in the title, leaving only “Raya and the Last Dragon”, the most recent film in the Princess franchise.