Guide them through the 4 stages of the sales funnel
Creating a sales funnel is a lot like going on a date. It’s done in stages.
Building meaningful relationships takes patience, caring, work and time. We all know that.
Customer relationships are no different.
Have you ever bought something because of an email from a complete stranger? Have you ever bought something because of a Facebook ad the first time you saw it?
Too often I see salespeople and canada phone number data marketers bombarding people they don’t know with sales pitches for products they don’t need.
The goal of marketing is not to make sales. The goal of marketing is to build value-based relationships with an audience. Selling is just the logical consequence of such a relationship.
Without a relationship, there can one important thing to keep in mind be no sale. A sale is your prospect acting on the trust they have in you to solve a problem they have, to achieve a goal they care about.
It’s the equivalent of your significant other committing to a long-term relationship with you. It doesn’t happen overnight.
Like dating, first vacation together, meeting parents, moving in together, and eventually getting engaged, the sales funnel is a multi-step, multi-modal process that takes prospects from not knowing about you and your product/service betting email list to purchasing that same product/service.
The sales funnel is the embodiment of the wisdom that you should never sell at first. Aside from the fact that your prospect has a problem that you can solve, the only factor that drives this transformation process is trust. To move from a lead to a deal, you need to get your prospect to trust you and then act on that trust.
There are different models to conceptualize this process. The traditional version describes four stages of the sales funnel, from awareness to interest, decision, and finally action. Growth hacking teams prefer Dave McClure’s Pirate Funnel, which describes awareness, acquisition, activation, retention, referral, and revenue as the six stages of the sales funnel a customer goes through during their buying journey.