The terms “strategy” and “tactics” are often confuse, but they still have many fundamental differences.
Strategy is a general plan of action that helps achieve the company’s long-term goals. It helps us understand what we want to get. In simple terms, strategy sets the vector of development.
Let’s say a company sets a goal
A market leader within five years. To do this, the team defines its core values and analyzes competitors. The company decides to expand its amazon database product range, increase brand awareness, and increase its online presence. This is the company’s overall development strategy.
Tactics are more specific actions that are to implement a long-term strategy. Tactical decisions are usually aime at achieving short-term goals and are made at a lower level, such as department heads. Tactical steps help coordinate the team’s efforts and ensure the implementation of the strategic plan.
In the example above, to implement the strategy
The company would outline the following tactical steps:
- Launching a viral advertising campaign on social shipping in the first place networks to attract the attention of the target audience.
- Participation in exhibitions and conferences, advertising with bloggers to increase brand awareness.
- Implementation of a loyalty program for regular customers to encourage repeat purchases.
Both tools answer different questions:
- Strategy – what to do?
- Tactics – how to do it?
Strategy differs from tactics in the planning horizon: strategy is a long-term plan in broad strokes, while tactics are short-term actions described in detail. One cannot exist without the other.
What is the difference between tactics and strategy
Planning horizon
The strategy determines the direction of the company’s anhui mobile phone number list development for several years ahead, so it is oriented towards the long term. Strategic plans form a vision of the future.
Tactics are about specific actions. Good tactics are about implementing a business strategy here and now.
Tactical decisions are based on strategic goals. Such decisions can be changed due to new circumstances.
Strategy is always more ambitious and has a strong impact on the future of the business. For example, a company’s strategy for entering the international market should lead to risk diversification, increased competitiveness, and expansion of the audience.