Good link building strategies

 

All those sites owned by 2-3 people that I mentioned above could be seen as a PBN (private blog network). At the same time, these are solid, well-maintained sites with decent web design and quality content. The line between one and the other is very fine in some cases.

The truth is, however

That people prefer shortcuts. Clients, in general, don’t understand why it takes time to get results from SEO. They want to see argentina phone number data instant results. The solution, in this case, is PPC promotion, through Google Adwords.

What they don’t know is that only 2.6% of all clicks on the internet are on paid ads. The rest go to organic results.

Good answers to such objections are stories like the one at the beginning of the article, with sports. “Slowly but surely.”

If you offer SEO services and a client is willing to take risks, sign a more specific contract with them and consider the riskier methods, especially if the vast majority of your competition is doing the same thing successfully. Even in the event of a penalty, there are ways to recover Google positions.

A wiser option would instead be.

 

A combination of Google Adwords (PPC) promotion create urgency with countdown timers for immediate effect and slow and safe SEO promotion for the long term.

Attention: When creating/obtaining new links, you need to keep two things in mind:

The authority of the domain that links to you: this is generally given by the link profile that that website has in turn. If you notice a suspicious and SPAM-filled profile, avoid getting that link. CognitiveSEO’s Site Explorer can help you quickly identify such problems.

The anchor text you link to:

Anchor text is the text you click on to go to a URL. If you want to optimize an article for the keyword ‘SEO’, it’s not a good idea to create 100 links with  cob directory the anchor text ‘SEO’. Google might figure out what you’re trying to do and penalize you. Try to increase your site’s authority by getting links with your brand name in the anchor text.

The link building techniques presented at the end of this list are a little more controversial. Please read to the end to understand why I mentioned them.

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