The category was led by giants snack-retailer like Coca-Cola, Doritos, Crest, and Lipton. These brands relied on mass-market appeal, partnerships, and brick-and-mortar channels for distribution and had relentless dominance over smaller brands.
But times are changing, and a new model for the consumer goods industry is popping up. Before the COVID-19 crisis, large CPG brands in the US lost market share at a rate of 1.5% per year between 2017 and 2019. Smaller brands grew 1.7% in that same period.
The pandemic amplified this trend
creating a new model for consumer goods success. More food shoppers are turning to ecommerce to discover and purchase CPG goods.
A recent survey by McKinsey & Company showed that 76% of respondents switched croatia phone number library either to a new brand or a new way of shopping during the pandemic, and 66% of those respondents are expected to stick with those new brands.
The shift has allowed smaller food and beverage brands to thrive, such as:
Vegan, allergen-free cookie brand Partake
Cult matcha brand now let’s turn to the topic of leadership Cha Cha Matcha
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With the good comes some germany cell number bad. The pandemic has also impacted the CPG industry negatively: