In this covid year! fashion and the world in general are as if circumspect. Let’s take advantage of this forced break to breathe! think! take a step back after years of excess. Overconsumption! overproduction… so many hyperboles that qualify what was the norm until then. At 1083 we had started on a different path! a little against the rest of the world: creating a jeans brand so that we buy fewer jeans… this path grows as the world (re)flects.
The theme
In a sector where megalomania reigned! we chose what seemed right to taiwan email list us: taking pleasure in beauty and goodness! growing with a sustainable economic model! using organic materials! producing reasonable quantities! implementing responsible manufacturing processes! innovating in the circular economy…
In 2013! responsible and local jeans were perhaps an oxymoron! in 2021 for the joy of offering durable and comfortable basics! they are a prerequisite of the market! that is to say of all of us! the consumers.
The collection
This collection highlights the contrasts of this season. We are still ba leads in the midst of the Covid crisis! after having experienced a strict lockdown in 2020! 2021 promises to be a little less rigid! but shows us that consumption habits have evolved and continue to evolve. We consume what we can. Out of necessity of course! but we also discover that the pleasure of quality exceeds the pleasure of quantity. Is consumer society accelerating its slowdown?
This oxymoron is our present. It is reflected in this season’s models: contrasting! natural! complementary colors. On the water side! verdigris like the clear water of rivers! versus the navy of the oceans. On the mineral side! the terracotta of the earth versus the beige of sand. And this blue-white of indigo! which starts raw and patinates into Oxymore Collection pastel blue over time with use and washing.
This collection will be composed of 2 times: an intense spring! a mild summer. The proposed cuts will be simple and precise: our flagship models are still there! completed by the new ones: balloon! cargo! high-waisted straight. The 7/8th will make its debut for women! powerful lightness.
The shooting
After our last green shooting ! we chose a calm and intense place to highlight the first moment: a fine sand beach in the Gard. A wind of freedom blows on our models! inspiring movement! action! the desire to make things happen and open new perspectives. With their feet sometimes sunk in the sand! the models express the need to breathe! to live! to move towards a beautiful horizon.
Between product details and vast landscapes! between quiet moments and moments of energy! these models are simply us: Noémie! in charge of product development and her boyfriend Adrien! accompanied by Loriane! our graphic designer. All together! we have been preparing this collection for months to share with you our energy! our confidence! our pleasure.