That’s why you should always combine SEO with copywriting.
Pure copywriting writes for people – but bypasses Google.
By the way : Here are Great Power the 9 commandments for copywriting that will help you earn more money than a robbery.
Combine both and you get:
More backlinks
More engagement
Longer stay
So.
Enough smell of the steak
Now comes the real meat of the article.
Here are 10 techniques to write to increase your ranking:
1. The ZeN method
What is the best way to write an intro?
The ZeN method.
It works like this:
ZeN stands for time + benefit.
It looks like this:
Time as an Investment in Content Marketing
And I link that to the result that the reader can expect.
So the benefit :
Benefits in Content Marketing
When it comes to SEO copywriting, it is especially important not to let the reader off the hook.
With a strong ZeN intro you can do just that.
Because the reader stays until the end to get the promised benefit.
2. The sliding technique
This technique is a true miracle weapon in copywriting.
The goal:
1. Your reader enters the text.
2. And read to the end.
I’ll show you how to achieve this.
Because we both france email list know: people almost never read to the end.
But if you use this technique, you will have many more readers who won’t drop out after just a few sentences.
Here is the rule:
One sentence must lead to the next.
And this is how the technology works:
Imagine your heel like a slide
1. The first set is the entrance to the slide.
2. The last sentence of the paragraph is the exit.
3. Connect the entry with the exit.
And this is how you do it in concrete terms:
1. Promise a result at the beginning of the paragraph.
2. Show the solution.
3. In between, you clear away objections, problems and mistakes.
It looks like this:
SEO Copywriting Slide
The result:
People read every paragraph to the end.
This increases your length of stay.
And by doing so, you send positive signals to Google and increase your ranking.
Cool?
Then stay tuned.
Now comes a technique that will take SEO copywriting to a whole new level…
3. The arrow-picture technique
If you want to outperform your competition in SEO copywriting, use the arrow image technique.
How does that work?
If you have looked closely, you will have noticed that I often use images with arrows and markers in my articles.
Like in this article about copywriting :
SEO Copywriting: The Image Technique
Or here in the article about becoming a blogger :
SEO Copywriting – The Image Technique 2
Why am I doing this?
Because it works.
Because such images have two functions:
1. They high engagement rates among dormant users capture the reader’s attention.
2. The arrows create curiosity and direct the reader’s focus.
He was a agent email list sensation, a magician, a force of nature and an entertainer.
And most importantly:
He was considered the heir to the throne at a time when the two football giants Messi and Ronaldo were at the peak of their playing performances, fighting historic duels, scoring goals every week and breaking all football records every month.