“Yes, we are doing content marketing here , the content has to be factual, objective and boring.”
Total nonsense.
Copywriting belongs in factual because email newsletters.
Good copywriting is interesting.
It captivates the reader from beginning to end.
It uses short words, short sentences, good storytelling and takes the reader from
beginning to end – and to a call to action.
A good email always has a call-to-action and then guides the reader there.
If you just wrote your emails like this and said:
“Yes, I just have to add value.”
“I have to provide interesting information somehow”
Think again.
You also have to write your newsletters and emails according to the principles of copywriting.
It’s about belgium email list attention, interest and desire.
What does your target group want to read?
Afterwards, you lead your reader to the call-to-action.
#3 Letters
I know very few people do that.
But we, at our online shop, also send postcards or letters to our customers.
If the text of the letter is boring, just factual or self-centered, i.e. does not address the customer – then it won’t work.
Good copywriting always focuses on the customer
If the ego is referenced, then the customer will not read it.
Maybe you even want to make an up-sell so that the letter gets them to buy something else or simply strengthen customer loyalty.
If the letter is so people leadership and the role of hr boring that the customer doesn’t read it at all or throws it away immediately, then the letter was pointless.
In order for him to open and read the letter, stay with it until the end and really
form a bond, you need:
copywriting.
(Reading tip: Improve your writing style with these 5 exercises)
Even when you agent email list write letters – even New Year’s greetings – when you send Christmas greetings to your readers and customers, you must also keep the principles of copywriting in mind.