Content production: the importance of references for authentic creation
Content production in the digital universe can encompass a variety of formats, such as text, images, audio, video, infographics; and be included on platforms such as Instagram, TikTok, LinkedIn, YouTube, blogs and websites.
For each type of content and social network used, a strategy must be applied, which considers the editorial calendar, metrics, CTAs and analysis of optimization methods, as we have already discussed here.
Therefore, content production work requires a base of theoretical and technical knowledge and specific skills. But is this enough? Is the main key to creating quality and attractive content “ just ” theory and technique?
You may have taken all the digital marketing courses possible, but still feel like something is missing, suffer from creative block, or can’t get past the first line of a text or a draft of a project.
Don’t know what we’re talking about? We’ll tell you!
Your content is what you consume!
You know that saying that you are what you eat? Bringing it to the digital world, we can say that your content is what you consume.
The profiles you follow, the books you read, the movies you watch, the people you talk to, are your primary sources of inspiration. As well as everything you have seen, heard and experienced throughout your life. In other words, your repertoire !
But what is repertoire?
Please note that we are not talking about musical repertoire here. In this case, we are talking about all the knowledge accumulated through your experiences, that is, everything you have seen, heard, learned, known and know within your china whatsapp data surroundings, life context, your culture and beyond. This is what we also call background .
This repertoire works like a large archive, an arsenal of ideas that can be called upon at any time, both in personal and professional circumstances, making you think outside the box and contributing to your creative work.
For example: Do you know that quote from a famous writer that you use in your copy , or the link that your mind makes between your initial idea and a scene from a film, or a part of a song that you use to support a publication on Instagram and make it more attractive and dynamic?
They are the result of a previous repertoire that is constantly being constructed.
If you’re still not sure what we’re talking about, check out this data…
A Warc 2023 survey indicates that understanding cultural trends and behaviors (for 68% of respondents) and the ability to provide insights for planning (for 54% of respondents) are the essential skills in content production and as an nri, you will not be able to retain any marketing strategy work in 2024.
You may be wondering what this has to do with what we are covering in this article. The answer is: everything!
An insight does not come from nowhere. In addition to theoretical knowledge, as we have already mentioned, it is necessary to have references.
The search for good references should be part of your routine and is essential for building a vast repertoire.
Check out this success story !
Adenia Choe – (Young and sad) is an influencer created by the stationery brand Aff the Hype , who burst onto the social media scene with funny videos, exploring a nostalgic discourse.
In one of her viral videos, she plays with the concept of youth and the need to feel eternally young, making several references to music, television products and fashion, which were popular during the childhood and adolescence of generation Y (millennials).
Everything she used for the content is based on the life repertoire of a generation and that is why it has an impact and attracts this segment of the population. This audience identified with her, “suffered” and laughed with her.
The final phrase “ I part my hair in the middle, like young people. I am young, no one will take that away from me ” reverberated for a long time.
Goal achieved! The references were the founding basis of engaging and engaging content.
Content production: tips on how to expand your repertoire
- Maintain a reading routine, whether through books, magazines china phone numbers or newspapers, with themes within your niche and others. Diversification is important;
- Visit blogs and websites for further references;
- Watch movies, series and other audiovisual productions;
- Listen to podcasts – They are a quick and practical way to obtain information on a wide range of topics, as they can be listened to at any time and place.
- Talk to different people and be interested in their stories;
- Attend exhibitions, plays and concerts.
- Always be aware of your surroundings. Be aware of your surroundings and seek inspiration outside your bubble.
These are just a few suggestions, but they are not the only ones. You can also find something else that motivates you on your own. This will set you apart from other content producers.
All this search for references, building a repertoire does not mean that technical skills and hard skills should be set aside. A good content producer must draw from the best sources, regardless of what type they are. Diversification is the watchword.
The result is a content production…
- Of authority – which reinforces the knowledge contained in it;
- Plural;
- That awakens desire and curiosity;
- That connects;
- That engages;
To conclude this article, a reading recommendation: the book “Steal Like an Artist”, by writer Austin Kleon, to awaken your curiosity and creativity.
By the way, how about a bonus suggestion ? To transport you to a new reality: “Quarto de Despejo”, by Carolina Maria de Jesus.
We also invite you to find other ways to broaden your horizons. Don’t limit yourself to formats, themes, places, or people. Enjoy the endless possibilities without fear.
What are the advantages of having the Meta Pixel integrated into your campaigns?
Integrating the Meta Pixel into your website brings a series of advantages, such as:
Campaign optimization
Helps you optimize your campaigns to reach a more qualified audience willing to click on your ads.
Conversion Tracking
It also allows you to create personalized lists of people who have already visited your site, based on the actions they took. For example: Someone looked for a pair of shoes in your store and added them to their cart, but didn’t complete the purchase.
With remarketing, this person can be impacted by an ad from your store showing the same shoe that they did not purchase.
Valuable Insights
In addition to the above advantages, it also provides detailed data about user behavior on the site, such as: age, gender, which states they live in, which pages are most visited, etc.
Practical example: Understand how Pixel works
Imagine that you launched an Instagram campaign to promote some products.
By integrating the Pixel into your ad, you can track how many people viewed the ad, how many clicked on the website link, which items were most popular, how many added items to their cart, and who actually purchased.
In addition, the data also helps you understand who is interacting with your ads and allows you to make adjustments to your campaign, redirecting your ads to focus on more assertive audiences.
Read also: Anti-spam on Instagram: the role of the social network in the information century.
Why integrate Meta Pixel into WordPress?
As we mentioned before, the Meta Pixel helps provide important data about user behavior on your website, which can be valuable insights for optimizing your paid traffic campaigns.
Integration with WordPress is simple and can be done through a plugin that makes it easy to insert the code into your website.
This means that even without advanced technical knowledge, you can install the Pixel on your website without any problems.
How does it work?
If you have access to your website’s code, simply create your Pixel in Facebook’s Business Manager and place the generated code on all the pages of your website that you want to track.
But this can also be done through WordPress plugins , which allow you to add the Pixel to your website without having to edit the code, making it easier for those who do not have the support of a technical area.
3 tips on how to use Pixel in WordPress to improve your campaigns
1 – Create custom events
Set up custom events to track specific actions on your website, such as: If someone downloaded an e-book, signed up for your newsletter, or purchased a specific product.
2 – Analyze the data
Find out who the people who are buying from your store are, whether they are within your target audience, how many people gave up on the purchase before completing it, how they behaved on your website… All of these insights can help you develop strategies to improve your future ads.
3 – Do A/B testing
Perform A/B testing on your campaigns to understand which creatives.
The Meta Pixel can be fundamental to the results of your campaigns!
The Meta Pixel is an essential resource for those who want to measure campaign results in more detail and use the data to optimize ads, attracting the right audience and ensuring a good return on the amount invested.