With the rush of everyday life and the lack of time to do everything, podcasts have become an increasingly popular choice as a convenient alternative for consuming audio content on demand.
After all, just press play and you can listen while you’re stuck in traffic, working out at the gym or even at home, while doing household chores or relaxing in the shower.
What is a Podcast?
In essence, a podcast is like a radio show, which can be listened to whenever and wherever the listener wants.
In other words, it is a way of presenting content that is based on audio to conduct interviews, discussions, classes, reflections and much more, bringing education, information and entertainment in a creative and diverse way.
As podcasts have grown in popularity, a new format known as videocasts has emerged . In this format, episodes are broadcast in video format, allowing viewers to watch them online.
Podcasts are currently available on a variety of platforms, including Spotify , YouTube , Deezer , Google Podcasts , and others, making them accessible to a wide and varied audience.
And did you know that Brazil is the country that consumes the most podcasts in the world ?
That’s right! According to a report by the Global Web Index, 40.1% of Brazilian internet users listen to podcasts regularly . This number is more than double the global average, which is 19.1%.
Without a doubt, this data reveals how popular podcasts are in Brazil and the potential of this format as a communication and entertainment tool.
But after all, why is the podcast so successful?
- Ease of consuming content : Audio content is easy to consume, allowing it to be listened to during other activities;
- Community building : The conversational atmosphere of podcasts creates closeness and identification with the audience;
- Accessibility : It can be consumed anywhere and at any time, adapting to the listener’s routine;
- Audience attraction : By inviting different personalities, it is possible to attract the interviewee’s audience to the podcast.
And when did it come about? Check out a summary of this story:
- Origins in 1999 : The podcast format had its roots in 1999 with the development of RSS technology , allowing the distribution of digital content, including audio.
- First programs (2001-2003) : The first programs bosnia and herzegovina whatsapp data were created between 2001 and 2003 by an American MTV employee, who was passionate about radio, in Norway.
- Arrival in Brazil (2006) : In Brazil, the format gained prominence in 2006 with the emergence of Nerdcast and Café Brasil , the first programs in this format in the country, which are still active today and are very successful!
- Ratings Boom (2014) : In 2014, there was a ratings boom with the American program “The Serial”. In it, a journalist revisited an old murder case, with testimonies, generating great interest and discussions.
- Growing interest from companies : Since then, companies like Spotify , Deezer , among others, have further boosted the popularity of podcasts.
How to create a Podcast for your company?
Creating a podcast can be an exciting and rewarding experience.
So, how about taking advantage of this wave and joining this community of listeners eager for quality content?
By creating corporate podcasts, you can achieve several how to succeed in your b2b prospecting while complying with gdpr? benefits for your business, such as:
- Expanded reach : because it is digital, the podcast can be accessed by a large number of people, increasing the visibility of your brand;
- Increased engagement : podcasts can be a more attractive and engaging format for the public, generating greater interaction;
- Strengthening your brand : by producing relevant content, your company can position itself as an authority on the subject.
Now, let’s get straight to the point and explore how you can start producing quality audio content for your business!
Step 1: Plan
It all starts with good planning, as this is the stage where china phone numbers you define the objectives and direction of your podcast.
Here are some essential points to consider:
Define your target audience
Identify your podcast’s target audience to adapt the language and content according to the audience’s preferences and needs.
Analyze the competition
Analyze other successful podcasts that reach the same audience you want to reach for inspiration and opportunities to differentiate yourself.
Focus on a relevant topic and define a format
Make sure you choose a topic that you are knowledgeable about and is relevant to your audience.
Additionally, define the format of your podcast, choosing between options such as interview, chat, debate, round table, educational, informative, among others.
Plan the content
After defining the theme, plan the content of each episode, creating a checklist to ensure that all points are covered in a complete and organized manner.
Select guests
Consider interviewing guests who are relevant to your audience, as this can increase your podcast’s audience through social media sharing.
Develop your personality
Develop your own personality in your podcast by creating a unique tone of voice, using humor, catchy phrases, and jargon that reflect your identity and style.
Choose the publishing frequency
Maintain a consistent publishing frequency, choosing fixed days of the week to release new episodes and avoiding long periods without new content.
Create a Call-to-Action (CTA)
Define when and how to make the call-to-action (CTA), the same as ‘a call to action’, in your episodes, directing listeners to specific actions, such as visiting your website, signing up for a VIP list, among others.
Road map
Create a complete script for each episode, but it’s very important to allow the conversation to flow naturally.
Use the script as a guide, but be open to improvisation and going in new directions as the recording progresses.
When creating your script, consider the following steps:
- Introduction with opening music (vignette);
- Presentation of participants;
- Presentation of the theme and context of the episode;
- Brief introduction to engage listeners;
- Smooth transition to the beginning of the content;
- Highlight important points and encourage interaction;
- Explore the topic as planned;
- Prepare for episode conclusion;
- Transition to the final part of the episode;
- Final call to action and episode ending.
Step 2: Record
After careful planning, it’s time to record your podcast!
This is a crucial moment, where audio quality can make all the difference in the listener’s experience.
Here are some tips to ensure a quality recording:
- Take care of your voice and practice before recording : Before recording, drink water and practice the text to ensure fluent and natural reading.
- Choosing the right microphone : There are many microphone options on the market, from lapel to condenser. For beginners, USB microphones offer good value for money. Position the microphone correctly to capture your voice in the best possible way. A recommended model is the Samson Q2U.
Recording environment : Find a quiet location with good acoustics in your home or office. Avoid recording near windows, doors, or in areas with a lot of echo. Experiment with different locations to find the environment with the best sound quality. If available, use acoustic foam to reduce reflections.
Step 3: Edit
Editing an audio file can seem challenging if you’ve never done it before, but it’s a crucial step in ensuring the quality of your podcast!
Here are some techniques that will make editing easier and leave your audio with excellent quality.
But be careful! Before you start, make sure you make a backup of your original file to avoid problems if you make a mistake while editing.
One of the most popular audio recording and editing tools in the world is Audacity , which offers a variety of editing effects.
Other useful sites for music and effects are:
- Freemusicarchive.org ;
- Audionautix.com ;
- Jamendo.com .
It’s also worth looking for several tutorials on YouTube teaching this part of editing so you can become an expert!
Step 4: Publish
It’s time to publish your work! To publish your podcast, you need two basic requirements:
- A place to host you and
- An RSS feed to be read by podcast aggregator applications.
Discover how to create and publish your podcast on Spotify (Anchor):
Spotify for Podcasters , formerly Anchor which was acquired by Spotify, is a tool that allows you to automatically record, edit, host and distribute episodes across major audio platforms, including Spotify, RadioPublic, Pocket Casts and Breaker.
With the generated RSS feed, it is also possible to integrate with Google Podcasts, Apple Podcasts and other platforms.
Click here and learn more about how it works!
Discover how to create and publish your podcast on Soundcloud:
Soundcloud is a complete platform that offers audience statistics tools, allows comments and following other users like on social networks .
The tool offers the option of free storage of up to 3 hours of audio.
To publish, simply create an account, fill out your profile information, adjust your content settings, submit your feed, and analyze your statistics.
Check out the complete step-by-step guide at this link .
Step 5: Sell
We have reached the last step: Sell!
Now it’s time to turn your listeners into leads and future customers.
To do this, it is essential to have a website or, better still, a Landing Page (LP).
Additionally, it is important to offer exclusive materials or content to those who sign up to your VIP list.
Examples of successful podcasts!
To inspire you, we have selected some examples of successful podcasts in the areas of Marketing, Sales and Business.
Now that you know everything about podcasts, how about putting all this knowledge into practice and starting your own? With the steps you’ve learned, you’re ready to create quality content, reach your target audience, and turn your listeners into leads and customers.