Ever wonder how well companies are performing. Esp if you don’t have access to their financials? One big clue is the organic social media chatter being discussed about them. Which we refer to as a component called mindshare. The above graphic (upper right is best) shows how AirBnb has far more chatter about its brand over traditional travel websites. With mostly adoring comments pushing it to the upper right. Data supplied by NetBase (an Altimeter client). Who crunches unstructured social content into insight and analytics. AirBnb unique experience of other people’s homes poses.
Threat to traditional hotels
The below selected quotes, also provided by NetBase shows. The preference for both the unique website experience, as well as the unique listings beyond traditional hotels. Select tweets below that helped to derive the data. Show how consumers are finding pleasure in unique AirBnb experience, and some having better quality experiences Qatar Phone Number Data as people become like hotels. What makes AirBnb so unique? They’ve already integrate Facebook social graph. Which allows you to see which one of your friends has stayed, or is a host, increasing trust. Secondly, they’re very unique local neighborhood breakdown.
This one of SF’s Mission
District sets them apart as an experiential travel site. Traditional travel sites lumped in neutral land. Perhaps a marketing executives biggest challenge is trying to segment themselves from similar competitors –the cost of marketing Canada Phone Number List rises to be unique. The traditional travel websites like Expedia, Travelocity, Priceline, and Hotwire battle it out in no man’s land, in neutral sentiment. Because they’re tightly grouped together with mostly neutral sentiment it means they’ll have to spend even more on marketing to differentiate –or make radical product changes to stand apart from the pack.
