Podcasts are experiencing a new surge in popularity, as according to a report by Infinite Dial , they are becoming one of the most essential marketing tools, alongside social media, webinars, and emails.
What is a Podcast?
It’s a series of audio or video episodes available for online download. They often offer a subscription option, allowing new episodes to be automatically downloaded to a mobile or desktop device.
Here are four reasons why you should implement a podcast in your content marketing
For brand-savvy audiences, podcasts are a whatsapp number database new form of communication, suggesting a little more intimacy. They’re no longer just consumers, but listeners, and the format’s options and advantages expand your brand’s reach.
Although at first glance it may seem like a “biased” product in favor of the brand, it helps strengthen the relationship with the audience because, like radio, it gives the impression that listeners know the host. This is one of the main reasons why australia database directory you should take advantage of podcasts, as listeners feel they share something in common with the host, and it builds trust.
There are some data points that can’t yet be Email marketing strategies to increase your blog traffic collected about the podcast’s reception, such as whether people have listened to it completely or not, and how many times. The data you can collect is the number of subscribers and the number of downloads. So for now, the best way to gauge audience interest is through their reactions and comments.
2. Quality: means greater commitment
Podcasts can be the key to making your brand stand out from others. Unlike an article, they require greater dedication to providing a high-quality product. Each new program is an opportunity to promote and raise awareness of your brand. Creating a podcast doesn’t present major technical challenges and varies depending on whether you want to create an audio or video podcast. The only commitment required on your part is to establish a quality standard and a publishing schedule. Remember that podcasts are already considered one of the smart content products .