Every marketing channel has its advantages, but when it comes to taking advantage of special occasion opportunities, email is one of the most important communication channels.
Because email marketing provides many advantages to brands.
The most important advantages of using e-mail on special occasions are as follows:
1. Emails encourage mobile shopping
Emails are opened more on mobile telegram database devices than on desktops, so brand emails should be optimized for mobile devices, with consumers shopping on their smartphones in mind. This way, email marketers can capitalize on sales that will occur on special occasions with special occasion-related email templates.
2. Offers instant purchase options
Customers love to take advantage how to master hashtags on instagram of last minute deals. On special occasions, these deals are more enjoyable for people, which triggers an immediate purchase decision.
Emails are a great tool for “instant buying.” They can include “buy now” or “countdown timer” buttons. These CTAs not only increase open rates, but also boost conversion rates.
3. Email personalization increases engagement
Unlike social media and other advertising channels, emails offer ample opportunities for personalization and increase click-through rates by 8 times. This way, e-commerce store owners can take advantage of special days and create various types of emails with engaging email templates .
4. It attracts more traffic
Email marketing campaigns for atb directory special occasions bring in more traffic than any other time of year. Higher conversion rates also mean fewer cart abandonments. People can’t resist a limited-time offer.
Types of Emails You Can Send for Special Occasions
To ensure the success of your special occasion email marketing campaigns, you must first consider your target audience, your goals, and your expected return on investment.
Once you have determined the criteria you are considering, it is worth taking the time to create custom email templates for the emails below.
1. Welcome Email
With the highest open rates, welcome emails are a must for email marketing campaigns. For starters, these emails impact customer lifetime value (CLV). Welcome emails entice your customers to return to your ecommerce store with product updates, special offers, and other recommendations.
An optimized welcome email should include:
- Keep your email simple, but with a high-resolution logo at the top.
- Give customers attractive incentives like coupon codes.
- Offer giveaways for shipping.
2. Promotional Email
Promotional emails set the highest expectations for the consumer. No special day discount is complete without promotional emails . So, when sending promotional emails to your email subscribers, add a few attractive features like:
- Updated shipping information
- Gift card offers
- Customer service contact information etc.