The Belaya Vorona team specializes in setting up contextual advertising. We analyze previous client campaigns and often communicate with Yandex and Google technical Common mistakes support. We have encountered various user errors. Today’s article is dedicat to common errors at all stages of setting up Yandex.Direct. We will analyze them and tell you how to avoid them.
Unclear campaign title
This item does not affect the effectiveness of Common mistakes advertising. It makes it easier to manage campaigns if there are several of them. It is recommend to include the following overseas data information in the name:
- Type of product or service;
- Placement;
- Additional details (display region, purpose);
- Offer (special offer).
For example, “Soft furniture (RSA), Cheboksary how can “click to whatsapp” marketing campaigns benefit businesses? and Novocheboksarsk”. “Order lining for a Common mistakes bathhouse from 285 rubles/piece.”
Fig. 1. An example of a correctly formatted title and ad text
Analytics systems are not configur
Connecting Yandex.Metrica and Google Analytics is zn business directory not mandatory, but is recommend for launching advertising. Web analytics provides useful data for subsequent adjustments:
- Key phrases;
- Negative words;
- Statistics by goals.
Without setting up analytical systems, you cannot Common mistakes select campaigns with goals, for example, with payment for conversion.
All sites in one campaign
Ads on search and in YAN are related to contextual advertising, but they work differently. S
- Accuracy of key selection;
- Page relevance.
Mid-frequency and low-frequency queries are preferable. Don’t forget about negative words and key phrases in ads.
Advertising in YAN “catches up” with the user and pushes them to buy. It is formed based on their interests and behavior. In most cases, formats are included in different campaigns, rather than combined in one.
Stop showing on holidays and inactive days
There are organizations whose activities are tied to a schedule. For example, a manager processes applications only on weekdays, delivery and installation are not carried out on holidays, seasonal products are sold, the demand for which periodically rises and falls. Some companies turn off advertising on these days.