“I don’t give a shit about all this.”
Nobody had expected his reaction, because this honor had saved him from ruin:
On October 28, 1954 at 11 a.m. the author learned that he would receive the Nobel Prize for Literature.
His enthusiasm was great.
The answer was sober – like his writing style .
In a letter to his friend he wrote:
“No chance to enjoy the award. Just photographers. People misquoting you, whining and babbling. I don’t give a shit about all that.”
He did not appear at the awards ceremony on December 10 of the same year.
Why not?
The short answer:
36,000 dollars, a gold medal and a damp handshake from the Swedish King Gustav Adolf were not worth it to him to fly from the tropical climate of Cuba to the cold winter of Sweden.
What was the author’s name?
Ernest Hemingway – a brilliant writer with a tragic end.
What does Hemingway have to do with SEO copywriting?
Here is the answer:
The Swedish Academy awarded Hemingway the Nobel Prize for “his powerful and style-defining mastery of the modern art of narrative.”
In other words:
Hemingway developed a narrative technique that is more effective today – in our Tik-Tok-damaged society – than ever before. What did he do?
Short sentences.
Few adjectives.
Simple language.
This creates a fast pace.
The reader is not warmed up for long and is not given time to think. No time to reflect. What the author writes is swallowed and not questioned.
This rapid pace will germany email list captivate your reader – similar to Tik-Tok swipe mode.
And if you are now thinking indignantly:
“But my readers are intelligent and won’t fall for such boring ‘tricks'” – then think again.
Nokia thought the same thing: “Our customers are already smart – they don’t need smartphones.”
Where is Nokia today?
Let us clarify one important thing :
Our brains are trained by the “big guys” up there to focus on short content .
Tiktoks.
Insta Reels.
YouTube Shorts.
You can only a small percentage of users return to the app after the initial installation condemn this trend – or learn from it. I recommend the latter.
What’s next?
An example:
As soon as you open agent email list YouTube, you don’t land on the homepage as usual. YouTube often immediately directs you to the shorts – without you noticing.