How do marketing investments bring even more relevance to the Women’s World Cup?The Women’s World Cup has been gaining visibility on social media for a few years now, much of which is the result of society’s shift away from valuing only one type of game, focused on the male gender. Because of this, the buzz on social media has led brands and companies that broadcast soccer games to increase their investments in the games, with marketing driving the entire current movement, making more noise than in the last few years of the event.
Thus, for some time now, all you have to do is access social media to see protests about the different forms of marketing investment in football matches in different competitions, especially between men’s and women’s.
Men’s World Cup received better marketing investments
The thing is, visibility was very low and it didn’t seem feasible to invest heavily in a competition with low viewership until then. However, the buzz on social media increased interest in the Women’s World Cup, which began to show that it could benefit from better marketing investment and that there would be an audience to watch it, considering the 2019 World Cup. But in 2023, things seem to have improved – a lot.
Dizzying decline: is falling TV audience a reason for low investment in marketing in traditional media?
To take advantage of the wave, TV and the qatar whatsapp number data are showing the Women’s World Cup matches, and the investment in marketing was quite heavy in 2022, with the broadcast on open TV led by the leading broadcaster (Globo) and its adjacent channels on the internet and pay TV as well, with streaming and On Demand dominating everything. In addition, YouTuber Casemiro repeated the partnership with FIFA from last year and also obtained the broadcast rights on YouTube, free of charge, reaching thousands of people.
Campaigns by several brands, such as Nike, are keen to emphasize a pro-female stance in the sport, something that was not very noticeable in previous competitions. This year’s incentive focuses mainly on brand positioning in favor of greater public participation in the World Cup, making it possible for the women’s competition to be as viable from a marketing perspective as the men’s.
Improving visibility is a fundamental part of this year’s marketing campaigns, which are keen to emphasize the importance of sports and competition, taking the public out of their inertia and bringing them into the competition. The company’s marketing actions are up to three times the amount invested in the 2019 World Cup.
Internet as a second screen: the essential case for success is digital marketing!
To take advantage of the wave, TV and the internet are showing the Women’s World Cup matches, and the investment in marketing was quite heavy in 2022, with the broadcast on open TV led by the leading broadcaster (Globo) and its adjacent invest in online reputation management software on the internet and pay TV as well, with streaming and On Demand dominating everything. In addition, YouTuber Casemiro repeated the partnership with FIFA from last year and also obtained the broadcast rights on YouTube, free of charge, reaching thousands of people.
Campaigns by several brands, such as Nike
Keen to emphasize a pro-female stance in the sport, something that was not very noticeable in previous competitions. This year’s cyprus business directory focuses mainly on brand positioning in favor of greater public participation in the World Cup, making it possible for the women’s competition to be as viable from a marketing perspective as the men’s.