When you optimize for the Knowledge Graph, you directly influence the information that appears in Google’s Knowledge Panel. This increases your online visibility but also provides potential customers with additional information about your business or brand.
The Knowledge Panel also significantly improves the user experience. It serves as a one-stop shop for key information about your business, saving users time and making their search journey smoother.
A solid and accurate Knowledge Panel adds credibility to your business. It sends a signal to potential customers that your business is recognized by Google, instilling trust and confidence in your offerings.
Types and Examples of Knowledge Graphs
Knowledge Graphs come in many different types, each serving a unique purpose and enhancing the user experience in its own way.
Understanding these types can help businesses better optimize their online presence. Let’s dive into the main types of Knowledge Graphs and explore real-world examples of each.
Entity Panel : This type of Knowledge Graph is probably the most well-known. It appears on the right side of the search results page when you search for a well-known entity such as a person, place, organization, or thing. For example, if you search for “ Apple Inc., ” a panel will appear with a summary of the company, including its founding date, founders, current CEO, contact information, stock price, and more.
Brand Panel : The brand panel is similar to rcs data the entity panel but is specific to brands. When you search for a brand, a panel will appear containing information such as the brand logo, description, official website, social media profiles, and more. For example, searching for “ Huckberry ” will bring up a Knowledge Panel with all of this information.
Topic Layer : Introduced in 2018 as an enhancement to the Knowledge Graph, the Topic Layer understands the depth and breadth of a topic and can surface more relevant content as users dive deeper into a particular subject. For example, if you search for “ climate change, ” the Topic Layer can show related concepts like global warming, effects of climate change, causes, etc., allowing users to explore the topic in depth.
How to Optimize for Google Knowledge Graph
Claim Your Knowledge Panel
By claiming your panel, you gain control over advantages of cross-browser testing the information displayed about your brand. You can ensure it is always up to date and accurately represents your business, thereby increasing your credibility and influencing potential customers’ decisions to support you.
Here’s how you can claim your Knowledge Panel:
- Search for Your Business : Start by searching for your brand name in Google. If a Knowledge Panel appears, proceed to the next step.
- Check for ‘Claim this Knowledge Panel’ : Look at the bottom of the panel and click on the phrase ‘ Claim this knowledge panel ‘.
- Account Verification : You will be mobile lead redirected to the Google verification page where you need to click on ‘’ Verify .’’ You will also need to log in to one of the profiles connected to your Knowledge Panel. This could be your Facebook, Google, YouTube, etc. account.