This year again we will not participate in Black Friday. We will dedicate 10% of our sales to financing Moncoton, our recycled cotton production line in Rupt-sur-Moselle, to make your future jeans by spain email list recycling your old jeans! Since our beginnings, 8 years ago, we have had a philosophy: to offer you fair prices all year round. These prices correspond to the value of our eco-designed items, to the value of the know-how mo e them but also to the work of discovering 10 of the most visited monuments in the world reconstruction, re-creation of jobs and relocation of the French textile industry.
When a day turns out to be weeks!
As the years go by, Black Friday starts less and less on Friday… It even stretches out over weeks… Weeks during which we are subjected to advertisements encouraging consumption, newsletters, publications on social networks, leaflets in our mailboxes, advertising text messages and even posters plastered on store ba leads fronts… Previously linked to Thanksgiving, Black Friday follows exceptional weeks, Cyber Monday, Cyber Week and other operations to encourage us to consume more and more… who can beat that?
When consumers turn out to be the turkeys!
The so-called Black Friday bargains hide one and the same reality for the brands that offer them: inflated and unjustified prices all year round, then abusive discounts over short periods. We, you, and many committed companies want to say and do better! Overconsumption is a dead end. Participating in the development of sustainable, local sectors fills us all with meaning, shared adventures and jobs!