36,000 dollars, a gold medal and a damp handshake from the Swedish King Gustav Adolf were not worth it to him to fly from the tropical climate of Cuba to the cold winter of Sweden.
Ernest Hemingway – a brilliant writer with a tragic end.
What does Hemingway have to do with SEO copywriting?
Here is the answer:
The Swedish Academy awarded Hemingway the Nobel Prize for “his powerful and style-defining mastery of the modern art of narrative.”
In other words:
Hemingway developed a narrative technique that is more effective today – in our Tik-Tok-damaged society – than ever before. What did he do?
Short sentences.
Few adjectives.
Simple language.
This creates a fast pace.
The reader is not warmed up for long and is not given time to think. No time to reflect. What the author writes is swallowed and not questioned.
This rapid pace will indonesia email list captivate your reader – similar to Tik-Tok swipe mode.
And if you are now thinking indignantly:
“But my readers are intelligent and won’t fall for such boring ‘tricks'” – then think again.
Nokia thought the same thing: “Our customers are already smart – they don’t need smartphones.”
Where is Nokia today?
Let us clarify one important thing :
Our brains advanced device targeting are trained by the “big guys” up there to focus on short content .
Tiktoks.
Insta Reels.
YouTube Shorts.
You can condemn agb directory this trend – or learn from it. I recommend the latter.
What’s next?
An example:
As soon as you open YouTube, you don’t land on the homepage as usual. YouTube often immediately directs you to the shorts – without you noticing.