While this question will vary by industry and your target goals, there are three main factors that you can use to build your special occasion email program.
1. Focus on your buying cycle
You can send emails based on email list the average time a user spends on a product on special occasions. Then wait at least a week (or maybe longer). The buying cycle is typically 1-2 weeks, so you can start sending emails between December 1st and 7th to target customers in the new year.
2. Evaluate buyer’s shopping behavior
Shoppers carefully work their way how to get featured on google’s people also ask through the purchase funnel during holiday sales, so focus on creating campaigns that target each stage of the purchase funnel. Create product awareness campaigns, focus on product features and benefits for customers, and finally offer a promotion they can’t refuse.
3. Create a post-purchase email campaign
The last purchase matters. Running a atb directory post-purchase email campaign is an effective strategy to plant the seeds for future orders. Holiday sales are the perfect time of year to do this.
Tips to Increase Open Rates of Your Special Day Email Marketing Campaigns
Below you can find the most effective tips to increase the open rates of your email marketing campaigns on special occasions:
1. Segment your targeted special occasion email list
Segmenting your email list is the first step in email marketing techniques. You need to tailor messages to your customers’ specific interests and buying patterns. For example, identify customers who only buy when coupon codes are offered and create email campaigns specifically for them.
2. Use marketing automation for successful email campaigns
Reaching your target audience with the right message at the right time is the most effective way to increase your email open rate. This is made possible through email automation.
3. Plan your campaigns
Start planning your holiday email campaign in advance. This gives you enough time to prepare for all the necessary elements. But be aware that sending too many emails before the holiday can overwhelm your customers.