What example does You may have seen it somewhere, but the refreshing candy brand Tic Tac® has once again invested heavily in advertising in the country, after noticing growth potential. The difference is that it is going against the grain of most brands currently targeting a younger audience.
When big brands are working with a younger target audience, they are concerned about getting the language right, and TV is not usually the priority media. Quite the opposite. Analog media is usually the wayside, and digital influencers and merchandising on video networks are the ones who control online advertising.
Tic Tac returns to free-to-air television
But still, being in Digital Marketing also requires work, and you need to know if that’s where your audience is. Brands like Tic Tac® have realized this in recent years and, apparently, not everyone needs to segment their audience to poland whatsapp number data them fully. While some continue to focus on just one or another medium, others return to the more traditional ones.
Because of this, Tic Tac®, for example, goes back and goes back to television. Thus, choosing one segment of the audience also means excluding another. Because of this, choosing who to lose may not be as advantageous for everyone, and so some brands prefer to go back and change the course of their work, returning to traditional media.
The brand decided to resume investments in other, more traditional and analog media, such as television, after seven years of focusing entirely on digital advertising. By recognizing the importance of other media, Tic Tac® recognizes that the brand needs visibility regardless of the field. And it doesn’t stop there. They also know how to recognize the target audience, without fear of making risky decisions, as a result of a research team that is also very well trained.
Open TV or Internet? Which is the best way to seen?
Television is still the first screen and the most important means of communication in the country, with data proving that millions of people negative reviews? the same thing every day, as a result of the Brazilian cultural habit of keeping the TV on, even when using a cell phone. To it is important to on all the screens where your target audience is, and young people are also on television.
Last year, for example, Big Brother Brasil was a hit among brands that speak to young people, the organic engagement on social media. It’s no secret that the ideal is to know how to create a cross-media campaign and thus be seen everywhere. Tic Tac® knows exactly what it’s doing when it chooses to find its audience on the biggest screen in the country. But, of course, all of this without ignoring the benefits of digital marketing and the second most accessed screen in the world, the internet. Everything needs to be done by working together, knowing exactly which target audience you’re going to work with in each media.
TV falling: is it really?
Although the pace is still slow, there is already a downward trend in investments, despite still being the largest. According to CENP, investments in broadcast TV have already fallen significantly, given the decrease in market share. In the last cyprus business directory years, television fell from 52% to 45%. Meanwhile, the internet is seeing a turnaround, having gone from 21% to 33% in the same period. All of this is a reflection of new habits, democratization of access to streaming, on-demand systems, and, even so, the power of choice for viewers. But, note that, even so, the largest share of the market is still television.