He takes a subject he is passionate about – game theory – and applies it to a larger need.
There is a need, for example, for companies and private individuals to make better decisions.
In this way, he combines his passion with a real need.
Another example is Facilitape .
The founder is enthusiastic about adhesive tapes, especially neon colored tapes.
Instead of just writing about adhesive tape and living out his enthusiasm, he asked himself:
He helps companies hold better workshops and meetings and find creative solutions for meetings.
And all this with adhesive tape
Companies are happy to pay for such creative approaches because the whole New Work topic is very current.
In this way he met a need hong kong email list and combined his passion with it .
That’s why I don’t just ask what I enjoy, but also what the market wants and what problem I can solve for the target group with money.
Another example is Alex Hormozi .
He was a fitness enthusiast and gym owner.
He could have gone the influencer route and simply posted himself.
Share photos on Instagram
Maybe sell his e-book.
However, the need for another fitness influencer was very low.
Therefore, he would have received a very low score as an influencer.
What did he do?
Instead of positioning high engagement rates among dormant users himself as an influencer, he went to other gym owners and helped them gain more sales and more customers .
He addressed a agent email list completely different need, one that is much larger, and thereby scored highly in the content business.
If you want to build a business as a content creator, success depends largely on the problem you are solving.