Integrating video content, building trust crit, and the most retweet Tweet ever (you know, Ellen Degeneres’ Oscar selfie ): , societal trends, and best (and worst) practices on Twitter? We’ve got you cover. Read along, and in 5 minutes you’ll be up to date on these 6 recent trends on Twitter.
The very first Twitter Congress in the Netherlands (June 11, 2015, Leusden) consist of a series of i platforms attract bloggersnspiring speakers who talk about technological developments, social trends and best (and bad) practices from their own experience. A day that was full of informing and inspiring. And of tweeting of course. A report with the most striking trends and insights of an interesting day.
1. Twitter as the ultimate interest network
Chairwoman Roos van Vugt kicks off the day and hands over the floor to Marc de Vries , Country Manager Benelux at Twitter. He explains that Twitter – more than other social mia – is the ultimate interest network. You search for interests via hashtags, you follow people from your field of expertise or in other areas where your interests lie. This makes Twitter not only interesting for people who are active on the social mium, but also for people who do not have an account. Twitter is therefore increasingly trying to create more value for non-Twitter users.
You can find short in-depth interviews about these topics in the video report of the Twitter Congress marketing list by Frankwatching author Jeanet Bathoorn .
2. Periscope: live, native, mobile, everywher
e Vries says that native, mobile, live, everywhere are the strategic pillars that Twitter uses . Native the tiktok app is the samemeans that video content is increasingly integrat into the timeline . With this , Twitter pushes video content, which is watch by no less than 82 percent of users.