While Google has many b to c database advantages, Bing Benefits of Bing Ads has a few as well. One point worth noting is that Microsoft Advertising owns Bing, Yahoo!, and AOL, so when brands open a Bing Ads account, they can reach audiences from all three partner sites.
Additionally, Bing Ads can help brands reach untapped audiences, it’s less expensive and more precise in terms of targeting.
Reach Untapped Benefits of Bing Audiences
Google owns over 60% of the search audience, while Bing owns just under 10% of the search audience and 8.85% of the PC market share.
Bing users tend to be older and higher income, which is a big opportunity for certain brands. While Google may have the size, Bing has the spending power.
Relatedly, because there’s less competition, there’s an opportunity to have a large impact on an audience that has now let’s turn to the topic of leadership been relatively untapped. Marketers are often looking for white space and undervalued ad platforms, and Bing certainly qualifies.
On that note, Microsoft ads are
not only less competitive, but they’re also less costly. The average cost-per-click (CPC) is 70% lower on Bing than be numbers on Google. That’s not a negligible percentage. If you’re a brand with a limited search budget, Bing could represent a smarter value.