Among the typical and now “classic” social media channels, TikTok has become indispensable. With its 800 million users worldwide, TikTok rules the is considered the network with the most users in 2020. But does TikTok also fit into the B2B industry? And if so, how? We will explore these questions in this article.
- Short videos go viral thanks to a special algorithm
- popularity of the app among Generation Z
- added value for recruiting and employer branding campaigns
- Interest targeting as a push for the brand
TikTok? What is it actually?
More and more brands are jumping on this bandwagon, as it is now considered a “must” in the industry to have a profile on TikTok. On vk database the video-sharing platform, short videos of up to 15 seconds are edited and shared with effects, filters and music. TikTok rules the As on Facebook and Instagram, you can follow, like and comment. However, there is a big and crucial difference in the algorithm: on the “For You Page” (FYP for short), which is the feed homepage, in other words, not only posts from users you follow are shown, compared to IG.
You enter a selection of topics that you like, you like and comment here and there, you follow users who are dedicated to certain niches – and the algorithm knows which videos from all over the world are shown on your personal FYP. To ensure that you don’t miss any trends, the most popular videos are also mixed in.
Another extremely positive thing is that TikTok rules the doesn’t follow the motto “the more recent, the better”. The videos here have a long write in a way that your reader will never forget you lifespan. They are played until the positive response wanes. This means that even a 2-year-old video can get a “push” and be put back into “circulation”.
Who does TikTok appeal to & does it have potential in B2B?
There is no doubt that the app is popular with the so-called Generation Z. Younger target groups between 16 and 24 are perfectly addressed, TikTok rules the especially in B2C sectors. But the social network also has a lot of potential in the B2B sector – even if that doesn’t seem to fit together at first glance. The key: the right content formats that europe email are suitable for B2B companies. Insurance companies and banks in particular are following the trend – because on TikTok, even more complex topics are presented in an exciting and relaxed way.