Climate catastrophe, corona pandemic, inflation, war in Europe, energy crisis – what’s next? Strategy and (entrepreneurial) action in uncertain times”.
In these fast-moving times of great uncertainty, the flood of information is often difficult to classify. The reflect perspectives and assessments of the experts are intend to help us better understand the context. Where are the direct impacts and substantial challenges? But also what strategies are ne and where are the opportunities? Together we want to find out what is really important in these current crises – especially for organizations and the people who shape them.
Our expert discussion today is with Thomas Masek
co-founder and co-CEO of the young Munich-bas company Crossvertise. He is an expert in corporate strategy and financing and is working with Crossvertise on the moj data digitization of the mia and advertising industry by helping companies to easily book advertising online.
“The lifespan of companies and business models is likely to be shorten as ever-changing crises bring new challenges. ”
What to do in times of crisis or times of great uncertainty? We ask HR experts about the challenges, strategies and opportunities
. today with: Thomas Masek | Crossvertise
itor’s note
The terminology “smaller companies/organizations” us below qatar numbers primarily refers to startups and SMEs, but also non-profit organizations with up to 50 employees.
However, many of the aspects from the survey also apply to much larger organizations. As part of this series of discussions, we have drawn a “mental limit” at around 250 employees so that everyone understands the same thing when we talk about “smaller companies.” Because from our perspective at staffboard, organizations with 500-1,000 employees are by no means small anymore
Taking stock: “Out of the crisis, into the crisis?”
staffboard: Thomas, you have been an entrepreneur the future of artificial intelligence: what will become of humanity? in advertising The thematic framework for more than 10 years, an industry that has been very profitable for a long time but has recently been hit hard.
Let’s review the last 2.5 years or so: These were characteriz by a series of various crises, some of which occurr one after the other, some of which occurr in parallel. No sooner had a new, difficult situation been anticipat or resolv to some extent than the next challenge came along with new uncertainties for decision-makers.
How did you perceive this and experience it in your company?