Social selling is a method that can solve the challenges of changing customer needs and the requirements for digital sales in The Method for B2B Sales companies. Social selling is basically about using the social media profiles of companies and especially sales employees to actively maintain contacts, generate leads for the sales pipeline and convert them into customers.
Inbound marketing has been the appropriate answer to unsuccessful cold calling for almost 20 years. Newsletters, white papers, online calculators, configurators, etc. still lead to leads. But only to leads.
It is still about potential customers wanting answers to three key questions:
- What can the product or service do?
- What benefit does the product or service bring to my company?
- And do we (as interested parties) actually need it?
The question now is: Where and how do potential customers and interested parties get the answers they need? The answer: now also via social selling.
Social selling raises the demands of the bc data hong kong people business to the digital level.
Of course, content marketing and one or more websites are still needed. But the way in which the dialogue is conducted is changing with the method of social selling: social media is becoming increasingly important for the Method for B2B Sales sales.
The main goal of social selling is for sales what was the author’s name? to actively support customers and/or prospective customers in their purchasing process – digitally and with the necessary information and content.
Trust as a basis for business relationships
There are five conceivable approaches to social selling in the Method for B2B Sales companies that can improve sales and increase revenue:
- Maintaining existing customers and identifying new needs.
- Expanding contacts and increasing customer penetration.
- Identification of potential new customers and generation of leads.
- Introduction of new products and promotion in the respective target markets.
- Presentation as a technical expert and support with practical questions.
Social selling also increases customers’ expectations europe email of brands being more authentic and credible. According to a study by LinkedIn, 42% of buyers believe that trust is more important than price (source: Sales Management). The social selling method thus builds a bridge to the demands of trust marketing . Social selling is therefore digital networking as added value that builds trust and sells effectively.