Another challenge that marketers will face in 2017 will be the confluence of innovations that will directly affect marketing channels and technologies such as Snapchat, Facebook Live and AR/VR while they actively continue to be present on traditional mass media platforms. Without a doubt, streaming content will continue to take over news feeds at the same rate as now, flexing its muscles before the main push that will make inevitable changes in the world of online advertising. While Snapchat is already attracting a huge number of brands as advertisers to its platform.
Merging platforms
The level of personalization is growing more and more. Brands and companies are exploring ways to effectively target content to individual users based on who they are and what they do online. This linkedin data was not possible just a few years ago, but now so much information is freely available and the more brands focus on this approach, the more we expect personalization to inevitably increase in the future.
Already, we can see brands and advertisers segmenting their databases, focusing on content, and making greater efforts to be more attractive to their audience.
Social ROI has long been
the subject of attacks by critics and the reason for this is that it is allegedly impossible to measure the number of likes and the amount of money in a comparable way. But it turns out that this can qatar numbers be done and more and more systems and processes are tied to the development of such social metrics systems. For example, Facebook has already launched the Converstion Lift metric, which correlates online advertising and offline sales, combining data from POS systems.
With the development of social beacons
the creation of geozones and other tracking instagram university: check out all the new features on the app! technologies, it is becoming The level of personalization easier and easier to direct your efforts directly to offline, allowing them to highlight various ROI markers that are beneficial to you, which will save you not only a decent amount of money, but also increase profits, and also increase your audience several times, providing you with more and more opportunities through different channels of interaction with users.