Although the COVID-19 pandemic has ruc opportunities for people to gather and has l to a decline in sales in the gift market, there are still many occasions in which people want to use gifts, such as for annual events both inside and outside the company, or as rewards for customers.
What is the best gift for today’s world?
Because of these characteristics!they are sometimes call “social gifts.”
It is a new style of gift-giving that allows you to send a gift “easily and quickly” even if you do not know the recipient’s address.
This service has already taken root in Asia, including Korea.
It has start to attract azerbaijan phone number library attention in Japan in recent years, and interest in it has increas even more during the COVID-19 pandemic.
To send a gift! a special URL is sent to the recipient’s smartphone via email or social networking sites such as LINE or Twitter.
The recipient can then access the URL, display a barcode for the product exchange on their smartphone screen!and exchange it for a product at a store!or enter their own address and have the gift deliver.
There are a variety of gifts available to give, with over 800 types available, ranging from convenience store sweets in the 100 yen range to gift cards worth 100,000 yen, and a wide range from food and miscellaneous goods to experiential gifts!and the range is expect to continue to expand in the future.
In addition, since there is no neto provide personal
Information such as the recipient’s address!arrange for delivery! postage fees, or manage gift inventory! it is possible to achieve significant cost savings and ruce the burden!making it ideal for promotions such as campaigns.
Recently, a department store took advantage of this digital gift feature to run a Valentine’s Day gift special on its online website.
In addition to the products, how to overcome sales objections customers were also able to attach digital message cards for free, which was a creative way of conveying their feelings to customers even in situations where they “cannot go out to buy” or “cannot give” their items. (*2)
The greatest feature of digital gifts is their convenience, allowing users to choose from a wide range of products and receive gifts via email or social mia without having to visit the store.
In addition, no personal cell phone number information is requi and, during this COVID-19 pandemic, there is no neto meet face-to-face, making this a gift that overturns the previous image of “digital = boring” and also adds feelings of “security” and “compassion.”
Digital gifts are expect to continue to develop in Japan in the future as they can be enjoy by both senders and receivers without having to worry about various restrictions, making them the perfect form of gift-giving that matches modern needs, and as a service that connects people even when they cannot meet in person.
First of all, in the current circumstances where it is difficult to gather for events like rallies or social gatherings, why not start incorporating this in the form of internal incentives, employee benefits, and shareholder perks?
You can set up products based on goals such as
“coupons for lunch while working remotely” or “digital gift certificates when you reach your goal,” which can be used to refresh yourself or to boost morale and strengthen unity even when you cannot meet in person.
It might be interesting to use your own experiences to brainstorm ideas for marketing and promotions for customers using digital gifts .