Value This approach recognizes

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That customers are willing to pay more for something they perceive as valuable. Instead of relying solely on production costs or competitors' prices, value-based pricing considers the perceived benefit or value that a product or service offers to the customer. This method can be more challenging to implement.  Value. This approach recognizes as it requires a deep understanding of customers and what they value.  But it can allow  Value This  companies to capture greater value in. Their transactions. What are the benefits of competing on value and not price? Value-based pricing can be a real game-changer in the business world. This strategy puts the focus on the customer, allowing companies to set prices that reflect the customer's perception of value rather than production costs or competitors' prices. This strategy offers…
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