Wang has an insight into

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Premium instant coffee corresponds to the past instant coffee, which requires hot water and stirring (Nestle, Maxwell). For three and a half meals, it can be prepar with ice water or ice milk, and does not require stirring. Dissolve in three seconds. There is almost no difference in quality and taste from freshly ground coffee. It has become a must-have for office workers and travellers. Not only is the product differentiat, its packaging is also beautiful. 5.  the differentiation opportunities brought by category characteristics, seeks incremental markets to carry out micro-innovation on products, actively differentiates category characteristics, and strives to lead the brand position by taking advantage of the structural changes in new channels and new mia, and the changes brought by traffic. Cognitive dividend traditional brand oatmeal brand, 60%…
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Evaluation of a product’s performance quality

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Win their favor. Generally, low-priced products can target this group of people, while high-priced brands, general trial packs, and low-priced product lines are more attractive to them. 20% price-thinking people: This type of people will comprehensively consider price, quality and other factors before making a final decision. Thinking consumers are usually more rational., price, etc., and then make a purchase decision. Generally, they are highly sensitive to discounts and bargains. What they like most is not "buy two, get three free", but "direct 20% off". Or for the same product parameters, if you sell it for 299 and it sells for 310, it will inevitably be the same. will sell you. 50% price comparison type: They will make a comprehensive This group of people will compare the cost performance of…
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