Effective transition to civilian life

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The story of the entrepreneur who created a fashion company without labor exploitation. And that provides opportunities to ex-combatants Written by Javier Diaz on August 17, 2023. This is the story of Ángela María Herrera . A 28-year-old entrepreneur who graduated in Political Science from the National University of Colombia .  Effective transition to civilian life Her company is called Manifesta – Made in Colombia and its purpose is to contribute to peace within the world of fashion. A great challenge, right? «Manifiesta arises from the interest in supporting the reintegration of former. FARC guerrillas and demanding the implementation of the peace  . The objective of Manifesta is to support this , providing decent income and supporting.  The cooperatives that arose at the initiative of  them for fabrics, sewing machines…
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Converged Media, Integrating your Paid

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They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we see this convergence only increasing, and these Venn diagrams will continue to have overlapping circles of paid, owned, and earned. To meet this converging media types, Altimeter kicked off a research project with Rebecca Lieb (a fantastic speaker in her own right), Jessica Groopman (expert researcher), and yours truly. We found that companies Must now integrate their marketing process, strategy, and tactics so each channel leverages each other. In fact, we’ve identified a few workflows that help marketers, and their agency partners do just that. If you’ve read…
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