The short video format itself

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A short video with 300,000 views may only bring 1-2 orders in the end." A brand owner said bluntly. "Any product with a slight brand premium or relatively high customer orders requir a relatively long decision-making chain. Consumers may ne to do their homework, read tutorials, reviews, strategi, and combine the actual feback of other consumers to make a decision." Yu Hong, head of the overseas brand of energy storage brand BLUETTI, said frankly that short videos can bring ls information and create a certain atmosphere, but they have limit effect on promoting the conversion of high-pric products. "is short, fast, can carry little content, and can only capture consumers' attention for up to 15 seconds. For products with high customer Therefore, it is not the bt option for some…
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